— An Intimate Workshop · Executive Women Only
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THE CONFIDENCE TO SAY WHAT YOU’VE BEEN AFRAID TO SAY.
FEATURING THE NICENESS TRAP™ BY PIRIE JONES GROSSMAN
You're successful. You're smart. You've worked incredibly hard to get here.
And you still leave rooms wishing you'd said what you actually thought.
That ends May 6.
*Few Seats Remaining*
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THE TRUTH NOBODY SAYS OUT LOUD
You're not playing
small because
you lack confidence.
You're playing small because somewhere along the way, you learned that being nice keeps you safe.
That if you push too hard, speak too directly, or take up too much space — people won't like you.
So you got really good at softening your words. Keeping the peace. Making yourself easier to be around.
And it worked. You're successful. You're respected. People love working with you.
But there's this feeling that won't go away. Like you're running on 70% when you have 100% in you. Like you're managing the room instead of leading it.
Like the real version of you — the unedited one — is still waiting to show up.
That feeling has a name.
It's called The Niceness Trap™.
And you're done with it.
WHAT THE NICENESS TRAP™ ACTUALLY IS
It's not about
being too kind.
The Niceness Trap™ is what happens when you use kindness as a shield instead of a strength.
It's the moment you soften a point that needed to land hard. The email you rewrite four times to make sure nobody takes it the wrong way. The boundary you almost set — and then didn't.
It's saying yes when you mean no. Explaining yourself when you don't need to. Shrinking just enough so nobody feels threatened by how good you actually are.
And here's the part that stings: your brain built this trap on purpose. It learned early that being liked = being safe. So it keeps choosing "nice" over "true" — even when the cost is your authority, your results, and your peace of mind.
The trap isn't your fault. Staying in it is your choice.
The Niceness Trap™ doesn't make women weak.
It makes them unclear.
And unclear costs you everything — not in one big moment, but in the slow, quiet drain of saying yes when you meant no, staying silent when you had something to say, and leaving rooms feeling like you left yourself behind.
Three hours. Ten women. One evening that changes all of it.
WHAT YOU WALK AWAY WITH
Specific tools.
Real life. Tuesday morning.
This is not a conference. Not a pep talk. Not a room full of vague inspiration.
This is three hours of real work — and you leave with tools you can use the next day.
AT WORK
You stop holding back in the moments that matter.
What to say when you've been staying silent
The exact words for the meeting, the negotiation, the moment you've been softening. You'll leave knowing how to say the hard thing — clearly, once, without walking it back.
Boundaries that people actually respect
The difference between a boundary and an ultimatum. How to set one without softening it into a suggestion — and why this builds your authority instead of burning it.
How to make a decision and own it
Stop making decisions based on what everyone else will think. A simple framework that gets you out of your head and into your power — fast.
Executive presence that walks in before you speak
Stop managing the room's energy and start leading it. What changes when you take up the space you've actually earned.
IN RELATIONSHIPS
You stop editing yourself to keep the peace.
How to have the conversation you keep not having
You've been rehearsing it at 2am. Here's how to actually have it — and why it almost always goes better than you thought it would.
Stop absorbing everyone else's emotions
Other people's discomfort is not your problem to fix. The shift that lets you show up fully without disappearing into the relationship.
Being direct without blowing anything up
You can be warm AND honest. Kind AND clear. These are not opposites. We'll show you exactly how they work together.
Your real voice — out loud, on purpose
Not the softened version. Not the edited version. The one that's been waiting. We'll help you find it and practice using it — in a room that can hold it.
IN YOUR LIFE
You stop waiting for things to change and start owning your results.
Why your brain keeps doing this — and how to stop it
The niceness trap is a neural pathway, not a personality flaw. Understanding why your brain built it is the first step to rewiring it for good.
Life is 50/50 — and that's actually good news
Half of life is hard. That's not a problem — it's just the deal. Here's how to stop fighting it and start using it to your advantage.
Radical responsibility — for all of it
Stop waiting for circumstances to change before you do. The framework that puts you back in charge of your career, your income, and your life.
How to do hard things without making them harder
A mindset toolkit — neuroscience-based, coach-tested — for the moments your brain is working against you. You'll use this one for the rest of your life.
THE WOMAN ON THE OTHER SIDE
This is who you're
already becoming.
She's not nicer. She's not meaner. She's clearer.
She says the thing in the meeting — once, directly, without softening it on the way out of her mouth.
She sets a boundary at work and doesn't spend the next three days wondering if people are upset with her.
She has the hard conversation in her relationship — and it actually brings her closer, not further away.
She negotiates for what she's worth without shrinking from the number.
She makes decisions fast — from her values, not from fear of what people will think.
She walks into rooms and the energy shifts. Not because she performed something. Because she stopped hiding something.
She feels ICONIC — in her career, in her relationships, in her life. Not because everything is perfect. Because she finally stopped outsourcing her power to everyone around her.
That woman is you. Six months from now. Starting May 6.
YOUR GUIDES
Two women who've
lived this.
Pirie Jones Grossman
THE NICENESS TRAP™ · POWER & PRESENCE
TEDx speaker. Bestselling author. Forbes Coaches Council. Former host for E!, NBC, Fox, CBS, and ABC. Pirie spent decades performing the perfect version of herself on camera — and a lifetime learning what it cost her off it.
She named The Niceness Trap™ because she lived it. Her writing is for "women done taking the high road without consequences." She's shared stages with Deepak Chopra, Elizabeth Gilbert, Marianne Williamson, and the Dalai Lama. Now she's sharing a table with you.
Sarah Moody
ICONIC™ COACHING · RADICAL RESPONSIBILITY
CEO. Founder. Certified executive coach. 25-year tech industry veteran. C-suite advisor to 1,000+ executives at global companies. Author and host of Rock Your Brain. Rock Your Life.
Sarah doesn't coach confidence hacks. She coaches brain rewiring. Using neuroscience and cognitive behavioral tools, she helps high-achieving women take radical responsibility for their career, their income, and their life — and create results they can actually see. Her ICONIC™ coaching program has created seismic shifts for executives and entrepreneurs who are done with the gap between where they are and where they know they could be.
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THE DETAILS
Worth clearing
your calendar.
DATE
Tuesday, May 6
5:30pm – 8:30pm
LOCATION
The Battery
San Francisco, CA
FORMAT
3 Hours
Intimate. Specific. Transformative.
SEATS
10 Women
Small on purpose.
· Dinner and curated wine — because we show up well for ourselves
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· Three hours of real, specific work with two expert coaches
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· Tools you can use the very next morning — at work, in every conversation
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· A live coaching hot seat — watch the real work happen in real time
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· Ten extraordinary women in the same room, having the same honest conversation
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· Up-close access to both coaches — not from a stage, at your table
YOU ALREADY KNOW.
nice.
Done playing
Ten seats. Executive women only. One evening that changes how you show up — everywhere.
$149
Includes dinner, wine & 3 hours of transformative coaching
⚡ FEW SEATS REMAINING · May 6 · The Battery, SF