AN INTIMATE WORKSHOP FOR AMBITIOUS WOMEN
You’re Done Playing
Nice.
FEATURING THE NICENESS TRAP™ BY PIRIE JONES GROSSMAN and ICONIC™ BY SARAH MOODY
GET THE CONFIDENCE TO SAY WHAT YOU’VE BEEN AFRAID TO SAY.
You’re not a woman who holds back.
You have built things. Led things. Made hard calls and kept moving.
You’re someone people come to when they need someone who will actually say the hard thing.
And in the other parts of your life, your marriage, your friendships, your family, you have been quietly, politely, exhaustingly small.
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The truth you
already know
You don’t have a confidence problem. You have made hard decisions and lived with them. You have done things other people said couldn't be done. You have been the person who tells the truth when no one else will.
But so many women do not know how to say what they really want. Not clearly. Not honestly. Not without softening it, managing it, or turning it into something easier for everyone else to hear.
With husbands. With partners. With friends. With kids. At work.
Do you have conversations inside your head that you never say out loud?
Or you stop bringing things up, because the shutdown isn't worth it.
We say yes when we mean no. We pretend we're fine when we're hurt. We make requests sound optional. We swallow disappointment. We hide our anger. We soften the truth so completely that after a while, we're not even sure we know what we really feel anymore.
You feel responsible for everyone else's emotions while yours go completely unmet.
And then we wonder why we're not happy. Why we don't feel understood. Why our relationships feel lonely. Why we're giving so much and still not getting what we want or need.
This is The Niceness Trap™
It's the lifelong conditioning to be agreeable, easy, pleasing, selfless, calm, good. And for so many women, it's become such a reflex that they don't even realize how inauthentic they've become inside their own lives.
They perform being "nice" instead of being real.
WHAT THE NICENESS TRAP™ IS
IN THE TRAP
Your life now
✖️ You see the flaw. You know it. You say nothing and let it move forward anyway.
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✖️ Someone asks what you need. You cut the number in half before the sentence is finished.
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✖️ Someone else gets credit for work that was yours. You tell yourself it doesn't matter.
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✖️ The terms aren't right. You sign anyway because you don't want to seem difficult.
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✖️ Someone says no to your work. You accept it without asking why, because asking feels like too much.
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✖️ Your husband makes a decision about family finances without you. You find out later, don't agree, but say "it's fine."
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✖️ Your husband says something dismissive in front of your kids. You feel it land. You say nothing. You think about it for three days.
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✖️ You want something different in your marriage. You've wanted it for two years. You haven't said it out loud once.
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✖️ Your friend cancels for the fourth time. You tell her it's totally fine. You silently start pulling back.
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✖️ Your aging mom needs more support than you can give. You're exhausted, but you give it anyway, and tell no one how much it's costing you.
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✖️ Someone asks how you're doing. You say "great" without hesitating. You have not been great.
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✖️ You're angry. Real, legitimate anger. And instead of saying it, you get busy. You get quiet. You get "fine."
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OUT OF THE TRAP
The life you’ve decided to step into
✔️ You name the flaw. You back it up. The outcome changes because you spoke.
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✔️ You say the real number. You let the silence sit. They accept it.
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✔️ You make sure your name and contribution are where they belong. You earned it. You say so.
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✔️ You read the terms, say what needs to change, and don't sign until it does.
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✔️ Someone says no. You ask why. The answer opens a conversation you wouldn't have had. It moves forward.
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✔️ You tell him every decision that affects the family is made together. He agrees.
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✔️ You say what happened. You say how it landed. You don't carry it alone for three days.
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✔️ You say what you want in your marriage. Out loud. This week.
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✔️ You call your friend and tell her what's true. You handle it like the woman you are.
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✔️ You tell your mom what you can give, with love, without guilt, without running yourself into the ground.
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✔️ You know exactly how you feel, you say it clearly, and you go back to your life.
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✔️ You feel the anger. You name it out loud. You say exactly what you need to say, and then you let it go.
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The cost to you
It creates resentment. Confusion. Disconnection.
It weakens your voice, your clarity, your relationships, and your sense of self.
And honestly? I think it makes women sick.
That is not a small problem. That is your one precious life.
This is your life
after the workshop
You're the woman who says what everyone else is thinking, and says it first.
You're the woman who knows what her work is worth and does not negotiate against herself.
You're the woman who says what she thinks, even when the room goes quiet.
You're the woman who takes up the space she has earned and does not apologize for it.
You're the woman who asks for what she needs, at work, at home, in her marriage, and means it.
You're the woman who loves the people in her life and knows exactly what she can give without losing herself.
You're the woman who has the hard conversation instead of the fake one.
You're the woman who gets the message, responds once, and sleeps perfectly that night.
You're the woman who sees what isn't working, names it out loud, and changes the outcome.
You're the woman who goes after what she wants; because she knows she belongs there.
You're the woman who makes decisions with conviction while everyone else is still waiting to see what happens.
You're the woman who says what she actually wants; in her marriage, in her friendships, in her family; with zero apology and zero manipulation.
You're the woman who stops managing everyone else's feelings and starts telling the truth about her own.
You're the woman who has the conversation she's been having in her head for two years. Out loud. Tonight.
You're the woman who tells herself the truth. Makes decisions without drama. And never loses sight of the life she is building on purpose, without apology.
YOUR GUIDES
Two women who've
lived this
Pirie Jones Grossman
THE NICENESS TRAP™ · POWER & PRESENCE
TEDx speaker. Bestselling author. Forbes Coaches Council. Former host for E!, NBC, Fox, CBS, and ABC. Pirie spent decades performing the perfect version of herself on camera, and a lifetime learning what it cost her off it.
She named The Niceness Trap™ because she lived it. Her writing is for "women done taking the high road without consequences." She's shared stages with Deepak Chopra, Elizabeth Gilbert, Marianne Williamson, and the Dalai Lama. Now she's sharing a table with you.
Sarah Moody
ICONIC™ COACHING · RADICAL RESPONSIBILITY
CEO. Founder. Certified executive coach. 25-year tech industry veteran. C-suite advisor to 1,000+ executives at global companies. Author and host of Rock Your Brain. Rock Your Life.
Sarah doesn't coach on confidence hacks. Her clients rewire their brains and the way they think in her ICONIC coaching program. Using neuroscience and cognitive behavioral tools, she partners with high-achieving women to take radical responsibility for having massive success in their career, wealth, and a life that is unapologetically theirs.
Here’s What Happens When You Join Us
· Three hours of real, specific work with two expert certified executive coaches.
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· Scripts, actual words to say. The morning after, in your marriage, in your next negotiation, with your mother, with your friend. You will know exactly what to say and how to say it.
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· A live coaching hot seat. Watch the real work happen on a real woman in real time.
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· Network with a group of extraordinary women.
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You’ve known for
a while
You've felt it. The gap between who you are out in the world and who you've been in your own home. The conversations you rehearse in your head. The things you need that you haven't asked for.
This workshop is about telling the truth again. Noticing every place you perform being "nice" instead of being real. And learning how to say what you mean with clarity, confidence, and impact.
One workshop. No more editing yourself.
Three-hour intimate workshop with two expert certified executive coaches.
Live coaching hot seat. Watch the real work happen on a real woman in real time.
Scripts. Actual words to say. The morning after, in your marriage, in your next negotiation, with your mother, with your friend. You will know exactly what to say and how to say it.
A network of incredible women like yourself ready to support each other as you step out of the trap!
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