$1.5B+
REVENUE IMPACT
Customer Advisory Board programs are designed to increase growth opportunities and retention.
A CLIENT CASE STUDY: The mission of Palo Alto Networks Customer Advisory Board was to build the first platform for securing the cloud.
With the guidance of the advisory board, we built a new cloud security business valued at multiple hundred millions of dollars that grew at 179% annually compared to the company’s growth of 22%.
This new cloud security business was created through acquisition and in house product development in under two years!
“ Product insights AND trusted customer advisors were delivered.” Adam Geller, SVP, Product, Palo Alto Networks
“ This is the best advisory board in the industry.” Airbnb
879+
INNOVATIONS
One of the many benefits of Customer Advisory Boards is the customers willingness to partner on innovation. How awesome is it to have your design and development resources scale when your customers are co-innovation partners? And guess who are the first advocates in the market when you launch this new solution? Your advisory board members!
A CLIENT CASE STUDY: At Palo Alto Networks, we partnered with the members to design and develop a Security Container solution in six months.
We developed this solution TWICE as fast as if we had built this on our own. We beat the competition to market.
The members were the early adopters, and ensured we brought an easy to use secure solution to market.
637+
AMBASSADORS
One of the many hats advisory board members have is to be an ambassador or advocate for your brand. These customers have a willingness to author thought leadership articles and books, create videos, and speak on the value of your company as a trusted advisor.
A CLIENT CASE STUDY: At Palo Alto Networks, we used a Customer Advisory Board to evolve the company from being a firewall brand to an enterprise cloud security platform provider.
68% of the members were ambassadors and published articles, videos, and marketed on our behalf.
