CHALLENGE: Develop executive relationships to innovate boldly and package sustainably - together.

ENGAGEMENT: Design, build, and facilitate an Executive CAB for 6 months in 2022.

RESULTS:

  • Launched a CEO - led Executive CAB to lead the company in digital disruption.

  • 100% of the members said the CAB enhances my relationship with WestRock.

  • 91% of the members said WestRock strives to address my business needs.

 
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